At The YBB Company, I spearheaded a content strategy that significantly enhanced community engagement across Instagram and YouTube. Deeply understanding our target audience, I played a pivotal role in designing coaching courses that resonated with them. This approach resulted in a 15% surge in website traffic, a 20% uptick in social media engagement, and a 12% growth in email newsletter subscriptions.
At Akamani Farm, I managed social media channels that drove brand awareness and customer loyalty, achieving a 15% conversion rate and generating over ₦2.5M (~$6,000 at the time) in sales within just Q1.
Now, I’ve found my Ikigai in community building and management, where I combine my love for tech and passion for fostering connections with expertise in social media platforms and content marketing strategies to create thriving communities.
Contact
💌 [email protected]
🎯 Ibadan, Nigeria (UTC +1)
📽️ @iam.ifeolushola
Resume
Ifeoluwa O. — Web3 CM Growth Marketing.pdf
Experience
Community Engagement Lead + Content Marketer at The YBB Company…
- I led the development and execution of comprehensive social media strategies**,** which resulted in a notable 20% increase in overall engagement across platforms, a 15% YoY boost in website traffic, and a 12% rise in newsletter subscriptions, growing the audience to over 15K+ subscribers.
- I crafted compelling, scroll-stopping content that resonated deeply with the target audience. Focusing on easily digestible and visually engaging posts, I was able to drive a 50% increase in community activity. This included managing the weekly Deeper webinar on YouTube and fostering active participation in both online and in-person events.
- Orchestrated the Find Your Next Self campaign, a week-long mid-year retreat in Marrakesh, Morocco. This involved overseeing brand messaging, maintaining a consistent style, voice, and story across all social channels, and ensuring seamless community engagement throughout the event.
- I moderated live YouTube event chats with over 8K+ streaming and engaged the Instagram community through content and video reels, enhancing real-time interaction and fostering a more connected community experience.
- I strategized and executed content calendars for multiple campaigns, including *Reinvention and Mastery* (w/ John Obidi), Magnetism 10X (featuring TY Bello) and *Deeper Webinar,* aligning all efforts to maximize outreach and engagement.
- Directed product marketing efforts for initiatives like Find Your Next Self Retreat and Deeper Webinar, ensuring cohesive messaging across email newsletters, social platforms, and community events.
As a Social Media Manager at Akamani Farm, I…
- Managed the editing, approval, and scheduling of all sales copy and content across multiple platforms, leading to a well-coordinated content strategy that enhanced the brand's presence online.
- Planned and executed all marketing campaigns, including strategic partnerships with viable industries (restaurants, private homes, and hotels) and food influencers, which were crucial in expanding brand reach and credibility.
- Built and maintained strong relationships with the audience, clients, and vendors by actively engaging on all social media channels, which fostered a loyal community and drove repeat business.
- Led cross-functional communications, cultivated strong customer relationships, and spearheaded a successful integrated marketing campaign using Flutterwave Market, WhatsApp Business, and Instagram, resulting in a 15% conversion rate and over ₦2.5M (approx. $ 5,720) in sales within the first 90 days.
- Monitored brand visibility and lead generation efforts using analytics tools, ensuring that marketing strategies were data-driven and results-oriented. This contributed to the brand's rapid growth and strong market positioning in its early stages.