Pronunciation: | ee’feh | Origin: Yoruba (it simply means love)
<aside> ♎ Recently, I led Growth Strategy & Business Development for BingX Exchange, where I built a scalable KOL partnership program across African markets, driving 30%+ trading volume growth through strategic campaigns and technical integrations.
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I'm a strategic Community Manager and Growth Specialist with 6+ years driving measurable impact across Web3, SaaS, and emerging tech. My expertise spans community-led growth, business development, and product marketing — with a proven track record of scaling communities from zero to 250K+ members, executing successful token launches, and building KOL partnership programs that drive 30%+ trading volume growth.
Most recently, I led Growth Strategy & Business Development for BingX Exchange, where I designed and executed an end-to-end KOL partnership program across African markets. Previously, I served as Community Manager & Product Marketer at Prove Us Wrong, an open-source organization building decentralized journalism solutions on Ethereum.
I’m always up for a deep dive into projects, but I also enjoy light-hearted chats about the latest in pop culture, cosmic musing, philosophy (the human condition), or what’s trending on social media — digging down to the why. When I’m not building communities, you can find me exploring new tech, browsing through Crypto Twitter, indulging in video games (my faves are Last of Us I & II, Art of War 3, and the nerves-calming Royal Match!), or getting lost in the world of anime banters on Reddit, reading a book or manga comics.
📜 Resumé
📱 Social Media Content Marketing
🎯 Osogbo, Nigeria (UTC +1)
I've spent 6+ years building and scaling Web3 communities, driving growth through strategic partnerships, token launches, and community-led campaigns.
Recently, I led BingX Exchange's KOL partnership program across African markets (30%+ trading volume growth, 15+ KOL partnerships). At Base Digger, I drove $GM token to $280K+ market cap with 3,080+ holders.
At Prove Us Wrong, I achieved 1800% organic growth and secured $50K in grants — work that later gained MIT/Boston University recognition. At Mod Union, I coordinated strategy across 9+ projects, expanding to 250K+ members. Notable: Metawana Studio ($250K+ NFT sales), Mogul Productions (Marvel NFT launches), Highstreet Market, Squirrel Wallet.
I build ecosystems where community health and business outcomes align.
See more of my work below.
Web3 Community Management Portfolio
At The YBB Company, I developed and executed a content strategy that increased community engagement by focusing on Instagram and YouTube. By understanding the needs of the target audience, I played a key role in designing effective coaching courses. The result was a 15% surge in website traffic, a 20% boost in social media engagement, and a 12% rise in email newsletter subscriptions.
In my role at Akamani Farm, I managed the social media channels, leading to a 15% conversion rate and over ₦2.5 million (approximately $6000 US at the time) in sales within the first 90 days. I also created engaging content that enhanced brand awareness and customer relations.
See more of my work below.
SM Content Marketing Portfolio
Writing has been my gateway into the world of remote work, and since 2019, I’ve contributed 100s of thousands of words to the ever-evolving digital landscape. For BOST Redevelopment, I conducted research to identify trending real estate topics, creating infographics and articles that boosted brand engagement by 30%. My copywriting efforts spanned SEO, web copy, and blog writing, all tailored to resonate with the target audience.
At GroveHR, I delivered SEO-focused content, company profiles, and landing pages that effectively communicated the brands' values and offerings. My work extended to Gracemade International School, Realm AI, TFS Visuals, and PixCap where I created compelling content across various platforms.
See more of my work below.
My Vision is Focused on Building Empowering Communities that help people make impactful contributions and make smarter decisions about the technologies they use.
Mission: to find ways to create value, safety, and belonging for community members + create values and measurable results for your business.
Curating and optimising the community experiences while connecting highly efficient tools for community engagement.
Strategising and creating engaging content that aligns with the target audience, community values, and business goals, including text, graphics, memes, and blogs.
Planning and hosting virtual events (AMAs, Webinars, Game Nights, and more). Ensuring a smooth, enjoyable flow of activities by fostering an engaging atmosphere.
Building KOL partnership programs, negotiating strategic collaborations, and creating mutual value frameworks that drive measurable business outcomes (trading volume, user acquisition, revenue growth).
Managing and growing a community’s presence on various social media platforms. Focusing on the customer journey and keeping retention high!
Without data, one is simply working in the dark. I like to showcase what’s going on and how every work impacts your business’ ROI.
Empowering community members by providing timely and empathetic support. I excel at resolving issues swiftly and efficiently, transforming potential frustrations into opportunities for building stronger trust and satisfaction.
Increasing community growth and engagement through data-driven insights and personalized strategies — creating fun, game-like experiences and building lasting member loyalty with rewards and tiered membership programs.
